Write your SaaS Growth by SaaSwrites 📈
By Ricky from SaaSwrites
issues
#28 - Write your SaaS Growth 📈
Barsee says don't cut Marketing during Recession.Most things becomes cheaper in recessionMarketers become more creative to save moneyAds become more effective because most cut marketingMore content marketing, guerilla marketing, growth hackingPersonally, I fe…
#27 - Write your SaaS Growth 📈
There's a lot that your indie SaaS needs apart from a great product! A solid growth trajectory requires you build a solid funnel. My friend Nicolas brings out some fantastic points on what can hurt your SaaS growth (and it compounds)!No lead magnet to capture…
#27 - Write your SaaS Growth 📈
There's a lot that your indie SaaS needs apart from a great product! A solid growth trajectory requires you build a solid funnel. My friend Nicolas brings out some fantastic points on what can hurt your SaaS growth (and it compounds)!No lead magnet to capture…
#25 - Write your SaaS Growth 📈
Every three months, reflect on your marketing strategy (the New Year is the BEST time). It will help you answer a lot of questions about who you are, why you are building this SaaS, and what makes your SaaS different in the market.Dan Kulkov says you can hire…
#24 - Write your SaaS Growth 📈
Tools and frameworks will come and go. What matters is the basics. The foundations. The principles. They apply on top of any tool.As Liam says, "Ad platforms, tools, and trends are all variables that will change. Marketers who understand human psychology &…
#23 - Write your SaaS Growth 📈
Growing slowly might be a blessing, not a curse!Wilson says that he's really enjoying slow and steady growth."Because my SaaS isn't growing too fast, we've made many pivots and technical changes without getting whiplash. I've been able to fix many bugs that c…
#22 - Write your SaaS Growth 📈
Jens says when marketing your SaaS, make sure you explain how it solves one of these problems:"I can't find/don't have access to [thing]"."I can't do [thing] quickly or easily enough"."I don't have [thing] because [solution] is too hard".
#21 - Write your SaaS Growth 📈
Alex Berman says all your SaaS needs to do is two things:help a specific target with one specific task really wellhelp them make more money while doing itThe key here is to focus and keei it simple. That's all there really is to growing a SaaS.
#20 - Write your SaaS Growth 📈
Ads resonate the most with your prospect's pain point when it is real. It involves a real story with real people in it. That's why TV ads still do wonders. Why not deploy real people in your SaaS ads? It's time we reach out to those fun movie directors for ou…
#19 - Write your SaaS Growth 📈
Storytelling is extremely important in SaaS. In fact, brand positioning is slightly more important than product positioning. And you can position your brand creatively with a beautiful story distributed as an ad. Check out the new Grammarly ad doing rounds on…
#18 - Write your SaaS Growth 📈
Google ads aren't one ad fits all! For all your Growth, Nurturing, Brand, and LTV campaigns, each part of the funnel is crucial for overall account success. You cannot win with just simple and basic remarketing campaigns like targeting all website visitors wi…
#17 - Write your SaaS Growth 📈
Where are the ads with those good old movie stills? You can still create an amazing SaaS ad (like embedded video calls) while showing the customer pain with fun, emotions, entertainment, and education. All you need is a creative genius. Such ads also work gre…
#16 - Write your SaaS Growth 📈
Nothing works in marketing until you know who you are talking to and what message they would like to hear. Don't just drive traffic to your SaaS from ads. Do your research, speak to your customers, learn their pain points and change your copy, website, and fu…
#15 - Write your SaaS Growth 📈
One big factor that ads can play a role in is through building trust. For a potential prospect, there are various elements of building trust like testimonials, ratings, customer success stories, effective PR, etc. Another great trust-building factor is to sho…
#14 - Write your SaaS Growth 📈
Various ad strategies can help you with different results. A new SaaS product can experiment with its ads on a social media platform with its audience groups. This can include Twitter, Reddit, or FB/Insta! And then there are other platforms that can help you …
#13 - Write your SaaS Growth 📈
It's a great idea to start running ads in the first opportunity you get. There is no waiting for growth. You turn up right in front of your customers who need your product. It's easy and scalable.Related: How to grow your SaaS with Paid Ads? Guide (2022)
#12 - Write your SaaS Growth 📈
Starting a new SaaS? Run some ads and do market validation before you build your product. It’s a great way to save time by leveraging some funds to run your ads. Build a landing page, have a well-written copy and push it through to your target audience.Relate…
#11 - Write your SaaS Growth 📈
Do you need Google ads to rank for your brand keywords? When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. But OG SaaS founders know you will start to see the traffic go down…
#10 - Write your SaaS Growth 📈
Ads have a different ad-funnel in terms of customer awareness. There are many ways you can have a great sales pipeline with ads. All you need to do is tweak your offering depending on where your customer is. If you sell a blogging tool, sell the dream of blog…
#9 - Write your SaaS Growth 📈
Here are advertising estimates to place your SaaS ads in. We see Google Search, Google Network, and Google Ad Properties with high revenue and YoY Growth . LinkedIn falls from 34% to 25% in a quarter. Snapchat seems to be losing it out to a new entrant TikTok…