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#11 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#11 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #11 • View online
Hello SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
In order to unsubscribe, click here.
Welcome to the 11th edition of Write Your SaaS Growth.
TL;DR In this edition, we discuss:
  • Ads: Do you now need Google Ads to get ranked on page 1?
  • Cold Email: Create unique angles to test how your market responds
  • Content Marketing: Tailor your content according to your audience group
  • Community: Community building is not about having a ‘customer community’.
  • Copywriting: Use your customers’ words in your copy
  • Email Marketing: Segmenting your audience till 1 will give you the highest ROI
  • Growth Marketing: Build a strong connection with your brand
  • Sales: Keep moving to have a shorter sales cycle
  • SEO: Adding FAQs to blog posts
  • Social Media Marketing: What value does building in public provides?
Let’s GO!

Growth Tip of the Week!
Bryant Suellentrop
Attack one marketing channel at a time.

Half assing five different customer acquisition channels will just leave you burning cash.
Ads
Do you need Google ads to rank for your brand keywords? When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. But OG SaaS founders know you will start to see the traffic go down roughly two quarters down the lane after you stop google ads spend.
Paul Graham
Apparently a significant part of Google's business is selling you traffic you would have gotten anyway. I talked to one founder who used to spend a huge amount on keyword ads. They stopped completely, and they still got 95% of the traffic they would have gotten.
Cold Email
Cold emails are all about testing various angles. Your SaaS is uniquely hitting a unique market in a unique way. If a common cold email template does not work, shake things up! Keep creating unique angles and test how your market responds. Double down on what works!
Jan
This system is consistently getting leads on a predictable basis (apply to your SaaS asap):

1. Short-form first cold email pitching a video demo (2-3 sentences)
2. Loom video (demo) - depending on the deal size, can be personalized or evergreen
3. Follow-up.

Simple but works
Content Marketing
Content marketing is layered. It’s all about understanding your end-users and their needs. When you have a clear understanding of your audience, you create content that talks to them in ways that resonate. If you create e-books on crypto investments for your SaaS that serves to GenZ, your efforts ‘might’ lead to no results.
Kjael Skaalerud
Different age groups = different content preferences.

The older generation prefer email, news articles, and research papers.
Younger generations want videos and photos, etc.

#content #marketing #SaaS https://t.co/472IIGv4Lz
Community
Do not get it wrong where you assume that building a community is about having a ‘customer community’. A community is the community at-large. If pushing a community is your SaaS acquisition strategy, you’re really running two companies at once.
Kieran Flanagan 🤘
Community helps amplify a B2B brand's core go-to-market strategy, e.g., acquire, onboard, and retain users.

For near all B2B brands community won't be their primary go-to-market motion (e.g., it will be sales-led, product-led)

That's why community-led growth is a confused term
Copywriting
An easy way to write or nail your copy is to simply use your favorite customer words. You can use customer interviews and surveys to learn how your customers talk about your using your SaaS and use it in your copy on landing pages, ads, product descriptions, etc. It works best!
Katelyn Bourgoin ⚡️
The hardest part about copywriting is trying to write marketing copy that doesn’t sound like “marketing copy”

The secret?

Steal your copy straight from the mouths of your best customers
Email Marketing
The closer you can get to speak with an audience of one, the more ROI you’ll see from your email marketing campaigns. Identify data and analytics you collect about customers and segment them according to buying habits and preferences. This helps you target customers through email.
Nikita Vakhrushev | Email + SMS Wiz 🧙‍♂️
4. Segmenting audiences

All segments can be setup & automated, if customer does x, label them as y.

Setting these up first is one of the first steps to building an email strategy.

Segments I recommend:
- Engagement
- Clicks
- Buying behavior
- Repeat customers
- Location & Age
Growth Marketing
When your brand has a strong connection with customers, you increase in loyalty and your customer acquisition costs go down. Do more of what is currently working in your customer acquisition and do it better.
Josh Ho
Once you find a customer acquisition strategy that works, double down

Keep hitting that Mario 🪙 block until no more coins come out

Don't get distracted by the idea of a magic 🍄 somewhere else until you delegate another person to hit that block
Sales
Your ultimate goal as a SaaS founder (and to build freedom) is to have a shorter sales cycle. Your business only grows through sales, but the more you need to get involved in the sales cycle, the less freedom you have! Work your way on a system that reduces friction points between you and your SaaS sales. Of course, it will take some time.
Arvid Kahl
The shorter your sales-cycle — called no-touch and low-touch— the better your SaaS business will be suited for you as a solopreneur.

The higher your sales effort, the more you'll have work IN your business instead of working ON your business.
SEO
Experiment with adding an FAQ section to the bottom of your articles. You can build a solid conclusion by to re-answering some questions you already answered in the article. And you get to update your blog posts with a bunch of new Q and A’s that you never touched upon.
Matt Giovanisci
1. Add FAQs at The End of Posts.

No schema. Just a <H3> question with a <p> answer.

Google your primary keyword & look for the "People Also Ask" section for questions.

Answer those.
Social Media Marketing
The biggest benefit of building in public is the value you generate. You give other people hope by showing what can be done. That’s the biggest engagement hack of all. People love watching slow increment results on actions you are showing them. It’s inspiring!
Boring SaaS Guy ⚔️
Twitter growth hack for technical founders:

Build 10 SaaS projects in public without holding back

Try to get each to $100

If you don’t reach 3K+ followers I’ll refund your like on this tweet
Behind the scenes
We’re building a guide for tech marketers in public. It’s a tale of how tech founders can sell freely (without fear!). Follow along the story :)
Ricky 📈
Update 12: A tale of how tech SaaS founders sell freely (without fear!) 📈

Super stoked to receive so many responses from so many generous founders/indie-hackers!

It truly feels the community helps each other.

Tag a SaaS founders who can support a written interview 👇
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
Did you enjoy this issue?
Ricky from SaaSwrites

Every Saturday, grow your SaaS with curated growth tactics in easy learning nuggets.

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