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#12 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#12 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #12 • View online
Aloha SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
If you’d like to unsubscribe, click here.
Welcome to the 12th edition of Write Your SaaS Growth.
TL;DR In this edition, we discuss:
  • Ads: Do market validation before you build your product.
  • Cold Email: Understand the problem of your target customer
  • Content Marketing: Metrics to drive ROI of your content marketing
  • Community: Offer multiple incentives to your community members
  • Copywriting: Conversion copy helps your user take action
  • Email Marketing: Have a free trial to capture emails from interested users
  • Growth Marketing: What improved conversion rates can do
  • Sales: Onboarding checklists can serve your MRR well
  • SEO: Tackle on-page SEO with keyword research
  • Social Media Marketing: Know where your audience is and what content they consume
Let’s GO!!

Growth Tip of the Week!
Liam | SaaS growth
Use your SaaS trial period to

• Understand your users
• Show them what success looks like
• Help them experience success

Once they're converted

• Keep adding value
• Measure their happiness
• Grow existing revenue
Ads
Starting a new SaaS? Run some ads and do market validation before you build your product. It’s a great way to save time by leveraging some funds to run your ads. Build a landing page, have a well-written copy and push it through to your target audience.
Simon Høiberg
@LashaKrikheli @thejustinwelsh Yes. It's much more expensive and time-consuming to build almost any part of a SaaS, than it is to set up an ad campaign and run some ads.

Take a few tutorials on YouTube, and get started with Canva & Figma.
You can create some nice looking ads from templates really fast 😁
Cold Email
Cold email subject lines that are successful have close to 40% open rate and close to 20% response rate. To have a great subject line or a cold email, understand the problem of your target customer, identify your USP/value, and help them save money, make money, or save time. This is a win-win!
VIGIL VISWANATHAN
𝟯. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲 𝘁𝗼 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝟯
- Save Money
- Make Money
- Save Time

Almost all the problems comes down to 3 solutions above. Combine your problem and solution with this you have your subject line
Content Marketing
Content marketing is technical. It’s much different than writing. There are tons of metrics that can help you drive the ROI of your content marketing efforts. Monthly visits, conversions and lifetime value are some important metrics to know and track.
Angshuman - B2B SaaS Content Partner✍️
3) % of new and returning visitors

Attracting new visitors is important, but so are returning visitors.

Having too many new visitors may bring in more traffic, but if the % of returning visitors decreases, your brand may struggle to build loyalty.
Community
Building a community for your SaaS has many benefits. Not just for you as a SaaS community creator with direct feedback, market awareness and problem deep-dive, but also for your community members with multiple incentives.
Joel Klettke
If you’re a SaaS and you have power users, you should be working hard to create a community for them. Incentives, special treatment, unique events/opportunities - all in exchange for more access to direct feedback/case studies
Copywriting
Looking for some more conversions for your SaaS product? While ad copy is to build awareness and content is to educate, conversion copy helps your user take action from your SaaS website/page. A pretty straightforward approach to building more conversions is to apply the rule of one.
🍋 Grace Baldwin: B2B SaaS Copywriter
@copyhackers The Rule of One is pretty simple. Anything you write should:

• Be written for ONE reader
• Have ONE big idea
• Make ONE promise
• Contain ONE offer

If you can do this 👆 for your copy, you’re going to see dramatic improvement in conversions.

Let’s break each one down.
Email Marketing
The biggest benefit of having a free trial is to capture emails from interested users. You can then schedule your email marketing efforts to convert your free users to paid users.
Bearded Email Marketer | Utopian 💭
1. Converting free users into paying customers

The average amount it takes a free user to convert is 14 days

In those 14 days you have to:

- Provide them with consistent value
- Show them why your SaaS is #1
- Show them how you can get them the best results
Growth Marketing
Take a hypothetical scenario - you have 100 visitors on your SaaS website with a conversion rate of 2%. That’s 2 customers. Instead of looking to grow from 100 to 200 visitors, grow your conversion rate from 2% to 4%. Once you have those 4 customers, increasing your traffic to 200 would result in 8 customers (or even more).
Rhys, the SaaS growth guy
Improving the number of people using your saas doesn't always mean you have to do more marketing.

Take a look at your conversion rate and ask yourself how can I get more of these visitors I already have to sign up and only then, go out your way to spend money looking for more.
Sales
As a SaaS product, when you neglect your onboarding flow, you leave money on the table. Don’t assume users will click around and figure it out. Use empty states as conversational bumpers to guide users to value. Onboarding checklists are also simple but really effective.
Kieran Flanagan 🤘
Most SaaS customers convert within 40 days of signing up for a free trial or freemium.

A fascinating chart to consider when building onboarding and email nurturing https://t.co/wWGY9mFD2K
SEO
SEO falls into three main categories: OnPage SEO, Technical SEO & OffPage SEO. In the grand scheme of things, all three are equally important. However, new businesses should focus on OnPage SEO first before tackling the other two SEO methods. Keyword Research is the most important aspect is on-page SEO.
dan 🤝 content
- page titles
- written content
- images
- links
- CTAs

On-page SEO is the backbone of your website because it tells both Google and your target audience what your business is all about

One of the best on-page SEO tactics for SaaS businesses is keyword research ...
Social Media Marketing
Target your content and communications according to where your prospect is hanging out! Most B2B folks are on LinkedIn. Inspirational and adventure SaaS products can post content on Insta. Know what works best for you, but most importantly for your customers.
Les Yetton
Good overview of social media and who hangs out where. B2B SaaS clearly are on LinkedIn and Twitter, but surprisingly many are searching on TikTok too. #socialselling https://t.co/C6iwKJ9S2V
Behind the scenes
We’re building a guide for tech marketers in public. It’s a tale of how tech founders can sell freely (without fear!). Follow along the story :)
Ricky 📈
Update 13: A tale of how tech SaaS founders sell freely (without fear!) 📈

✅ Reached out to 25 more SaaS founders!
✅ Sent a follow-up to founders who were interested
✅ Maintaining a database 😅 https://t.co/nLAgVMBzoA
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
Did you enjoy this issue?
Ricky from SaaSwrites

Every Saturday, grow your SaaS with curated growth tactics in easy learning nuggets.

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