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#14 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#14 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #14 • View online
Hello SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
If you’d like to unsubscribe, click here.
Welcome to the 14th edition of Write Your SaaS Growth.
TL;DR In this edition, we discuss:
  • Ads: Use different ad platforms for growth
  • Cold Email: Figure out your ICP
  • Content Marketing: Content is all about adding value in a unique way
  • Community: You don’t need one to start a SaaS
  • Copywriting: Apply case studies at important touchpoints
  • Email Marketing: Segment and send email handling objections for your leads
  • Growth Marketing: Use data in the end to end SaaS cycle
  • Sales: Apply psychology by telling prospects what they dont lose
  • SEO: It takes longer to work but bring ROI for long
  • Social Media Marketing: Leverage Reddit when the pan is hot!
Let’s GO!!

Growth Tip of the Week!
Roberto Robles 😺 🚀
Here's a marketing idea for your SaaS...

For every feature you build:
✅ Write 1 blog post about it
✅ Publish 1 tweet
✅ Send 1 email to your users

Build features, do marketing 🚀
Ads
Various ad strategies can help you with different results. A new SaaS product can experiment with its ads on a social media platform with its audience groups. This can include Twitter, Reddit, or FB/Insta! And then there are other platforms that can help you scale and stabilize.
Badal Pandey
Facebook Ads = High Volume, Low ROAS
Google Ads= Low Volume, High ROAS
Tik-Tok Ads= High Volume, Low ROAS

1 & 3 can help you scale fast, and 2nd can help you stabilize.

It is that simple.
Cold Email
You need to target the right Ideal Customer Profile (ICP) before sending a cold email. It helps you personalize your SaaS to the right prospect. Go deep into understanding your customer, their pain points, and where they currently are in the business.
Niall 💥
Here’s how you’re going to craft your ICP:

> What niche are they in? (Go deep: E-com -> health and wellness - fitness supps)

> What’s their company size?

> job titles of people you wish to contact

> revenue?
Content Marketing
Content is all about adding value in a unique way. This helps your audience consume relevant, educational, and entertaining content. Often, a route to go distributing content is by looking at keywords, but viral content is not mostly created through keyword research.
Borja Prieto | SaaS Growth & Marketing 🚀
You’re so wrong if you think great, unique, differentiated content can’t be distributed through SEO.

You’re also so damn wrong if you use keywords as the leading indicator to determine what content you should be creating.
Community
Most of the time - you do not need a community to build a successful SaaS. You can build a community once you have a good number of paying customers - this helps in retention and referrals.
Kanzariya Rohit
Lots of hype around starting SaaS with personal brand, community, etc.

Ignore the hype.

Reality is: that stuff is usually a distraction and most successful software businesses don't start like that.

Instead build the right thing, make the product great, and do marketing/sales.
Copywriting
Apply one-liner case studies (usually applied in cold emails) and sprinkle them at important touchpoints that primarily target objections. This method will let you handle objections at each step and move the acquisition cycle forward.
Liam | SaaS growth
SaaS Copywriting tip

Handle objections in your copy. Reduce any friction and make the next step an easy decision for the reader.

@InstantlyAI does a great job at this. https://t.co/6DAJO2DWC5
Email Marketing
You should segment your leads (trail users) & customers into different marketing lists You don’t want to send an email handling objections for your leads to customers who are already paying. Your main goal is to grow the list & convert leads into paying users!
Bearded Email Marketer | Utopian 💭
What kinds of campaigns to send?

A. Nurture campaigns

This is where you're onboarding your new leads & nurturing them about your SaaS

SaaS leads are looking for high-value information & they want to read it quickly

Here's what I would recommend:
Growth Marketing
Growth marketing is not just about PPC. It takes care of every step that your SaaS is involved with your customer. Starting from acquisition to retention and referral, apply data-backed insights at each stage and improve your MRR %.
Jan | SaaS Growth
What you need for a successful SaaS customer acquisition campaign:

- Sales assets (VSL, lead magnets)
- Funnel (not your website)
- Email & content marketing (to make more profits)
- Growth mindset (otherwise good luck)
Sales
The fear of losing far outweighs the joy of winning. This especially applies to prideful & competitive people. Help them know how much they are going to lose and not how much they will gain. Human psychology is more risk-averse to lose.
TJ 〰️ SaaS Sales
If odds of winning are the same as losing (even when winning results in a higher payout) many people fear the potential loss as too much to mentally overcome

Otherwise conventional wisdom would logically prevail & EVERYONE would invest their money https://t.co/18mzh8cJxy
SEO
SEO is a long-term play. Your SEO efforts will take at least 6 months to show results. But the ROI is generally for much longer. Backing your SEO strategy with Google ads is a great combination to nail your search results with your solution. Ensure you know there are enough people searching for the problem your SaaS is solving!
Edan Ben-Atar 🐒
SEO is a long-term game plan.

Google ads can provide immediate results.

If you want to build some initial momentum, ads can bring in your first few sales and reviews.

An SEO strategy will take a few months but will keep working for you long after you stop paying.
Social Media Marketing
Reddit is an amazing tool if you know how to leverage it properly. Fed says if folks are asking for a solution or complaining about a pain point you can help with, get in touch. If the post is young, then it’s better to get a comment in (so others can see it too), but if it’s older then a more direct convo is preferred.
Fed 🐻
Where to drop your product plug on relevant Reddit conversations..

Post is <6hrs old
=> Make a thoughtful & helpful comment

You're too late to get the top comment but an existing one resonates
=> Comment on the top comment

Post is >48hr old
=> Send a DM, strike up a convo https://t.co/KjO89MCW7G
Behind the scenes
Ricky 📈
What I'm learning as a SaaS founder is that you just need to keep going.

Blending a unique service in existing processes is rocky at the start. It picks up when people change & adopt your way of doing things.

Change takes time.
Not for your product but for your customer too!
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
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Ricky from SaaSwrites

Every Saturday, grow your SaaS with curated growth tactics in easy learning nuggets.

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