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#15 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#15 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #15 • View online
Hello SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
If you’d like to unsubscribe, click here.
Welcome to the 15th edition of Write Your SaaS Growth.
TL;DR In this edition, we discuss:
  • Ads: Ads can help you build trust
  • Cold Email: Use simple friendly language
  • Content Marketing: Produce content in a format that your users like
  • Community: Community helps build a snowball effect
  • Copywriting: Use CTAs to drive your user to their next course of action
  • Email Marketing: Email works well for retention
  • Growth Marketing: A demo account to help users experience a transaction
  • Sales: Feedback from sales is critical
  • SEO: Build a topical authority in your SaaS
  • Social Media Marketing: Actively contributing to subreddits can bring a big ROI  
Let’s GO!!

Growth Tip of the Week!
Jon McGreevy | Grow your SaaS with empathy
Stop selling silver bullets, and just tell your story!

I'm getting really sick of the oversimplifications we see on this app

No, it's not as simple as just following those six steps to start a successful SaaS.

No, those 11 threads won't replace a hard-earned degree.
Ads
One big factor that ads can play a role in is through building trust. For a potential prospect, there are various elements of building trust like testimonials, ratings, customer success stories, effective PR, etc. Another great trust-building factor is to show your awards.
Cold Email
Cold email is lucrative and it works. Just get it working for some time and continue to experiment. Once you get your setup and basics right, craft a good cold email message to your prospect. Personalize, make it for them, and just use simple friendly language.
Shikhar Joshi 🤙 On Demand Sales Meetings (B2B)
I get 10% + reply rate in my cold email campaigns.

Here is my formula.

- Good Personalization
- Better Case study
- Best Offer

&

- Soft CTA in a competitive niche.
- Hard CTA in the non-competitive niche.

Steal it now.
Content Marketing
A big mistake is to create content for yourself. When you like consuming content through a blog post, it is natural that your focus on creating content is also through a blog post. But to create an effective content marketing strategy, produce content in a format your users are consuming it. For example, adding a video complements your written blog.
Chima Mmeje🏳️‍🌈
3. Diversify
Blog content is not the only way to create
Think podcast appearances, guest posting on high-authority niche sites, YouTube videos, Image SEO, speaking gigs, webinars, Twitter threads, and research reports. Off-page authority is just as important as on-page authority
Community
When you create a community around your SaaS product, more people will want to learn how to use your product. More people will want to teach how to use your product. More people will want to invite other people to use your product. That’s human nature.
Marc Thomas
Don’t sleep on your community if you're a developer-focused SaaS

One of the biggest factors technical prospects look for in a solution is their ability to access a rich community https://t.co/EbweXKmQY1
Copywriting
Your CTA drives action. Every CTA is not about selling. A CTA can also help drive a prospect to the next stage in your onboarding. Apart from having just one CTA per page, have a CTA that reduces friction. It helps you build a reliable system.
Ekaterina (Sam) Howard
Ways to power up CTA sections:
>> addressing prospects’ hesitations
>> making the action not feel like more work
>> giving prospects a (good) reason to act now
>> aligning your calls to action with the stage of awareness

[9/10]
Email Marketing
Email marketing works far beyond after a sale conversion. I rate it as one of the best retention marketing strategies available. It’s also great to help your users with onboarding. I say this because I reminded one of my SaaS prospects to only finish completing their profile and he went on not just to complete the profile but to take the trial period and pay!
Ayush 🙏
3 Simple ways to improve user activation for your Indie SaaS Startup -

1. Have an Onboarding/Welcome email sequence
2. Spotlight features and user case studies in welcome sequence
3. Simple product tour within the product

Keep selling to them even after they've already bought!
Growth Marketing
One common problem in activating a user is to enter a lot of details before experiencing your product. Andrew shares an effective solution by helping your users experience a product with borrowed data! What does that mean? Have a demo account filled with existing data and allow users to experience a transaction. This helps them feel the product and motivates them to go through the long sign-up process.
Andrew Capland
5/ @ramp is a perfect example of this in the wild.

Instead of forcing every user to import a fair amount of financial information to get started, they have an interactive demo (using borrowed data) to help users experience value.

You can peep it 👇
https://t.co/kZ0Pylt0ag https://t.co/nohOagtRuc
Sales
Sales will help you learn so much about your SaaS. It’s a form of direct research on what and why your prospects buy. Invest your time in sales. Set up some calls. Talk to people who buy your product.
Jen Abel
SaaS Startups:

Invest in Founder-led sales BEFORE you invest in marketing.

The raw feedback from sales is critical AND if you can't nail 1:1, forget about nailing 1:many.
SEO
A term that I like with content and SEO is topical authority. Your content explains an entire topic (often linked through multiple posts) to the audience. So while you continue building your SEO relevance. you also help create product awareness for your targets.
Victor Ijidola
👉🏽 select topics have the potential to create product awareness

[for example, if you're selling rental management software, topics around tenant management, landlord-related issues, etc. would typically create awareness for your product]

(3/7)
Social Media Marketing
I recently posted about SaaSwrites on a relevant subreddit community. I wasn’t expecting, no comments likes and a few people possibly just scrolling past by! However, I was amazed at the number of clicks one post got me. I can only imagine what ROI actively contributing to your relevant communities would bring in.
Jibril
SaaS startup founders
Consider Reddit posts and Reddit ads to promote your product

It has the community, the engagement, and people willing to get you traction in your business

Start with subreddits with users that share interests to what you offer
Ask for help and feedback
Behind the scenes
Ricky 📈
Working on emails to help with onboarding.

Here's my redesigned flow:
1. Sign up: welcome & what to expect - 3 emails
2. Activate profile: 2 emails
3. Trial: 3 emails on feature+benefit
4. Upgrade to paid: 3 emails
5. Paid: cont feature update

Feel free to roast the flow 👇
Been working on setting up my onboarding email flows. Crated 4 segments or stages where my prospects interact and onboard with my SaaS. Writing a series of emails in each segment to help them move to the next stage. Been a wild ride but so much to learn.
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
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Ricky from SaaSwrites

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