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#19 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#19 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #19 • View online
Bonjour SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
If you’d like to unsubscribe, click here. If you’d like to buy me a warm cup of coffee, click here
Welcome to the 19th edition of Write Your SaaS Growth.
TL;DR In this edition, we discuss:
  • Ads: Hook with a story in an ad
  • Cold Email: Direct response copywriting-induced intros
  • Content Marketing: You never know who is consuming your content and when
  • Community: Community is not a communication channel
  • Copywriting: Dramatize your benefits
  • Email Marketing: Send emails in batches
  • Growth Marketing: Long-lasting relationships with feedback
  • Sales: Sales happen one step at a time
  • SEO: Blow up your SaaS by winning niche-specific keywords
  • Social Media Marketing: Ignoring TikTok as a growth channel?
Let’s GO!

Growth Tip of the Week!
Jan | SaaS Growth
If your prospects shows interest it’s your duty to follow up forever like an obsessed ex girlfriend until you get yes/no or until they sue you.
Ads
Storytelling is extremely important in SaaS. In fact, brand positioning is slightly more important than product positioning. And you can position your brand creatively with a beautiful story distributed as an ad. Check out the new Grammarly ad doing rounds on YouTube. It is relatable to the target audience and how it is supposed to be!
Cold Email
Sending a cold email/DM for a demo or free trial is a great growth strategy when you’re bootstrapping. However, your intros can make or break your cold request. Warm your prospects with direct response copywriting-induced intros. You’ll get more replies.
SaaS Tactic 🚀
1) I saw you use <competitor tool>
2) I noticed your hiring for <role>
3) Are you investing in <x> after raising <series round>
4) I Saw your job ad, 7 years in <x> industry qualify me for...
5) I realized you use <competitor tool>
Content Marketing
Write content for your Target Audience! Bring relief to their pain points. Answer what can you help them with. Post content with practical tips and walkthroughs that helps your target audience get the job done. A lot of your prospects are lurkers, you never know who reads what and buys when!
Lizzie Davey
The most important thing to note is that none of the leads who reached out reacted or commented on my posts (although two of them did mention they enjoyed the posts).

Moral of the story? You never know who’s watching!
Community
It’s important to understand what a community truly is. It’s not another messaging or comms channel (use email marketing/newsletter for this). A community will bring your prospects on a collective mission through you.
Jimmy Daly
Another takeaway from talking with saas co's about community:

most still view it as a channel, a way to communicate with target customers. but really, community is about connecting people to one another. your job is to create a safe space, not pump it full of content.
Copywriting
Dramatizing your benefits makes them more interesting…And allows your reader to imagine the result. If they can imagine it, they’ll desire it. And if they desire it, they’ll buy it. Make the buyer feel like it’s less of a risk to take the leap. Saying “yes” becomes a no-brainer.
Phillip Rivers 💎
Copywriting Tip:

Reframe costs and timeframes.

"$10 per month" for a SaaS can be "2 coffees per month."

"3 hours" for a car repair can be "drop it off in the morning, and it'll be ready by your lunch break."

Often, the reframed version is more persuasive.
Email Marketing
Email marketing can become expensive with a high volume trial subscriber list. If you have a huge marketing list or have a freemium product with a high volume of new users, creating customized onboarding emails brings pain to the pocket - especially for bootstrapped SaaS founders. A good idea is to send emails in batches depending on where they are in your product stage.
Valentin
@uibreakfast @userlist It becomes very similar to paid advertising. You can play a lot with different copy, creative, angle, targeting etc. on samples of your audience, then scale the winners and shut down the losers.

When you have a positive ROI, it's cost effective 😉
Growth Marketing
Customer Experience plays an important role in growth. It has an impact on your brand advocacy and word of mouth. The relationship built with your SaaS customers should be long-lasting. The success of your product is dependent on your customers sticking around.
Inflexor Ventures
3/ The best #growth hack for SaaS organizations is customer #feedback. Talking to your customers is not only necessary during the development or marketing of a product but also throughout every stage of the customer lifecycle 🔁.
Sales
When you go straight for the sale to a prospect who’s at a different stage, you’ll always get a NO or result in your prospect ghosting you. Your job in sales is to enable your prospect to move to the next stage.
TJ 〰️ SaaS Sales
Sales tip: Break your sales process into micro sales

1. Cold call = Sell the discovery

2. Discovery = Sell the problem

3. Demo = Sell the solution

4. Closing = Sell the results

Focus on ONE step at a time
SEO
While picking a feature from one of the BIG SaaS and putting your own indie flavored recipe to build a strong USP is a piece of great advice, a similar one can work for SaaS. If you build something niche within a widely covered authoritative website, your SaaS can blow up just by conquering your niche-specific keywords.
Charles Floate 📈
Most SEOs fear competing vs. big sites in the SERPs with their little blog.

I say, f that...

The bigger, the better - Normally, huge authority sites are so big they don't have the resources to compete for individual keywords or topics, you do!

Become the niche authority.
Social Media Marketing
If you’re a SaaS founder and ignoring TikTok as a growth channel (even in B2B) you are likely missing out! Today, there are hardly any B2B SaaS leveraging TikTok for growth. It’s time for you to pay attention. Your SaaS product can stop playing catch up later on!
Ross Simmonds
TikTok is ridiculously hot right now.

Especially on the advertising & marketing front.

The growth (and opportunity) is bananas. Brands are catching on quickly with 5x growth in budget allocation going towards TikTok.

This chart from @varos_com is wild.

But here’s the thing: https://t.co/636RLsI4wm
Behind the scenes
Ricky 📈
As a marketer, your job is NOT to just create demand.

Your job is also to influence:
1. Level of the demand
2. Timing of the demand
3. Composition of the demand

First, identify the underlying cause of the demand
Then, implement a plan of action to shift demand to desired state
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
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Ricky from SaaSwrites

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