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#20 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#20 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #20 • View online
Hola SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
If you’d like to unsubscribe, click here. If you’d like to buy me a warm cup of coffee, click here
Welcome to the 20th edition of Write Your SaaS Growth.
TL;DR In this edition, we discuss:
  • Ads: Ads look real with real people in it
  • Cold Email: End goal of a cold email is to initiate conversations
  • Content Marketing: Have around 3-5 buyer personas for your content
  • Community: Follow a framework that works for you
  • Copywriting: Copywriting fundamentals remain the same
  • Email Marketing: SaaS emails are planting seeds & nurturing it until it grows
  • Growth Marketing: Churn can kill your SaaS business
  • Sales: Great products work in sync with sales
  • SEO: Continuously publish answers your prospects are asking
  • Social Media Marketing: Are people now too lazy to read?
Let’s GO!

Growth Tip of the Week!
Rob Walling
As a founder, if I could only watch four SaaS metrics they would be:

- MRR
- Month-over-month growth
- Churn
- Ave revenue per account (ARPA)
Ads
Ads resonate the most with your prospect’s pain point when it is real. It involves a real story with real people in it. That’s why TV ads still do wonders. Why not deploy real people in your SaaS ads? It’s time we reach out to those fun movie directors for our SaaS ads too!
Sean Aquilina
Our, eggcrate team was proud to help Hotjar produce their first TV ads - which have already seen great success!

Animated motion graphics don’t have that power, but real people in videos do.

Let’s talk about your SaaS explainer video by chatting with me.

#SaaS #ExplainerVideo https://t.co/YcAgvvPKx4
Cold Email
Make sure your CTA in a cold email campaign is not asking for a sale or even a demo. Having an end objective to just know if the prospect is interested in your solution will help you take appropriate action. The end goal of a cold email is to initiate conversations.
Nils
Favorite CTA: make it super casual like “is this something you would be interested in”. Focus on getting more responses and turn them into demos. CTAs that push straight to the demos are the lowest performing.
Content Marketing
Identify your buyers and competitors. If you do not know who you are writing the content for, you are walking into a minefield blindfolded. In order to stand out of the crowd, understand the crowd you are in. Have around 3-5 buyer personas drawn up for review and then create content.
Hamse 👨🏿‍💻 | building in public 🏙️
To implement this, you want to look at your SaaS and who it helps, some examples might be;

- B2B businesses.
- Shopify store owners.
- new entrepreneurs.
- sales reps.
etc

You want to also spend some time drawing up buyer personas and doing some competitive research.
Community
Building a SaaS community does not have a framework. But some steps that are vital is to know who your audience is, how they will engage, and what value a community will bring back to your audience.
Talip Furkan Dogan
1. Find a niche persona to navigate your ideas.

2. Spend a lot of time in groups to find some new content & ice-breakers.

3. Keep your community circle tight for unexpected growth.

4. Contents must be cheesy but you have to be memorable every time to potential customers.
Copywriting
No matter what niche you choose, who’s your target audience? The copywriting fundamentals remain the same. Know who you are talking to. Know what their pain points are. And show how your benefits will help them ease their pain point. Be clear and specific and not fancy.
Benjamin Watkins
SaaS copywriting tips:

- Talk about benefits and outcomes
- Make the language specific
- Make the language simple

For example, don't say "Referral Automation That Helps Patients."

Instead say, "Referral Automation That Gets Patients Seen 3x Faster."

#SaaS #Copywriting
Email Marketing
Email marketing is different for B2B SaaS needs than Ecom emails. Make your SaaS emails value-focused, with less copy, and no direct sales/hard selling. Think of SaaS emails as planting a seed & nurturing it until it grows.
Eliot Rathe
"If email marketing doesn't bring in at least 20% of your fully developed SaaS revenue, you gotta fix that shit NOW"

- Einstein
Growth Marketing
Churn can kill your SaaS business. Customer Support, personalized onboarding and content, gamification, and other techniques from experts can help you increase customer retention and avoid churn.
Bearded Marketer 💭
3 effective ways to reduce churn rate for your B2B SaaS:

1. Make a frictionless process by using email marketing to guide them
2. Send personalized & useful content. This isn't ecom. People want value!
3. Gamification flow - Congratulating customer's when they hit a milestone
Sales
Bad products ignore or look down on sales. Great products have a symbiotic relationship with sales. Imagine how deep you a competitive advantage you have when you know your customers and product, sales, support, and dev are single-handled.
Charlie Ward (ramenclub.so) 🍜
In most B2B SaaS orgs, the group who knows most about the customer isn't the product team.

It's the sales team.
SEO
Growing your SaaS business with SEO isn’t a simple thing. It’s not like you just push a button, and expect that the content will rank first immediately. Stay patient and continuously publish answers your prospects are asking.
Simon Zynda
Still the most effective channel to reach customers in SaaS is google search results. In 99% of SaaS, organic traffic accounts for 70-80% of all traffic.

Work consistently on SEO and be patient.

#saas #seo #prodmgmt #marketing #contentmarketing
Social Media Marketing
There is only a small percentage of the audience who have time to read today. People say that Google is dead, and SEO is dead. And there are buyers buying expensive B2B software on TikTok. Lots of VPs of Marketing at unicorn SaaS making decisions from TikTok. And voice search is hot on the rage too, nobody reads anymore.
Andrea Bosoni
My unpopular opinion of the day is that TikTok for B2B is a waste of time and despite what a lot of marketing gurus say you will mostly get low quality leads.
Behind the scenes
Ricky 📈
As a marketer, your job is NOT to just create demand.

Your job is also to influence:
1. Level of the demand
2. Timing of the demand
3. Composition of the demand

First, identify the underlying cause of the demand
Then, implement a plan of action to shift demand to desired state
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
Did you enjoy this issue?
Ricky from SaaSwrites

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