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#21 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#21 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #21 • View online
Howdy SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
If you’d like to unsubscribe, click here. If you’d like to buy me a warm cup of coffee, click here
Welcome to the 21st edition of Write Your SaaS Growth.
We have a new look starting this edition! Let me know how it goes :)
TL;DR In this edition, we discuss:
  • Ads: Scale to a new market with Ads
  • Cold Email: Find product market fit with cold emails
  • Content Marketing: Content marketing is a lead gen system
  • Community: Spend more time building your community than your product
  • Copywriting: Focus on pain vs focus on pleasure
  • Email Marketing: Sell to your existing prospects first
  • Growth Marketing: Interview your customers
  • Sales: Understand the sales process in your industry
  • SEO: Add more context and value to your content
  • Social Media Marketing: A weekly public event is a game-changer
Let’s GO!

Growth Tip of the Week!
Alex Berman says all your SaaS needs to do is two things:
  • help a specific target with one specific task really well
  • help them make more money while doing it
The key here is to focus and keei it simple. That’s all there really is to growing a SaaS.
Ads
Simon Hoiberg mentions that ads are a great way to validate your SaaS.
It’s as simple as a landing page -> Ad creative in Figma/Canva -> Running Ad campaigns in FB/Google ($10/day).
While this is great for the initial product roadmap, this method will help you launch new features or scale a new audience/market.
Cold Email
You can utilize a cold email system to catch the leads you can’t make contact with on LinkedIn.
Nils says that for indie SaaS builders, cold email is a great way to find SaaS with product market fit.
Validate before you build. Send 1000 cold emails to your target audience and see if your SaaS resonates with them.
Content Marketing
Content marketing can only bring you limited direct sales. Content marketing helps you as a lead gen system on auto-pilot.
It’s just the start of the funnel. Back your content marketing with -> high-converting landing page -> a great free trial experience -> email marketing. That’s how you scale.
SuperSaaS mentions that very successful B2B SaaS companies do all these steps very well. That’s how you oil the funnel to scale.
Community
A great marketing tip is to spend more time building a community and validating an in-market need, and less time building your product.
Tony Dinh is very active with his startup and product journey in his Twitter community. He leverages this to run his Twitter Analytics & CRM SaaS with a 450+ member community.
Copywriting
When you write a great SaaS website copy, it feels alive. It feels like a personality. It feels like you had fun writing the copy. That’s what good copywriting should feel like to the reader.
Would a great website copy focus on pain or focus on pleasure? George Ten shares a simple exercise that can help you learn a lot from the comments.
Email Marketing
Email marketing helps reduce SaaS churn. The best channel to consistently talk to your prospects and build a strong relationship.
Bearded Marketer says when you scale your SaaS without email marketing, your time, effort, and $ goes into getting new customers.
Your existing customers are left trying to figure things out on their own. Use email marketing to automate that for you.
Growth Marketing
Customer interviews can help you with sales, your product roadmap, your most important features, and market validation.
Chris Collins shares how more than 70% of SaaS marketers do not interview their customers, and how they miss out on messaging.
Interview more prospects, have 45 min calls, record your convos, ask open-ended questions, and listen more than talk are some tips.
Sales
To become a high-selling machine for your SaaS, research and understand the sales process, and industry terminology.
Not all industries have a similar sales cycle. In fact, Matt Henry shares high-intent search data for SaaS with industries.
Security, HR/HCM, and Collab/Productivity are hot sectors right now. E-commerce, Finance, and ERP are slow. SMBs are doing better than enterprises.
SEO
It’s difficult for SaaS founders to continue organic growth. The best way to keep publishing is by creating a roadmap and workflow that prioritizes both new content creation and updating existing content.
While you create new content, Ross Simmonds shares that the best SaaS blogs embrace Opinions. Storytelling. Data. Research. Culture. Insight. Instructions. And so much more.
Social Media Marketing
Running a weekly interview with an expert is a great way to do Marketing. A weekly Podcast with an expert in an industry you’re selling to can give you so many eyeballs.
Udit Goenka shares that the easiest way to promote your SaaS weekly is to do a weekly webinar or a weekly LinkedIn audio, or a weekly Twitter space.
Repurpose this into a Podcast, YouTube, and Blog/social media posts, and watch your revenue fly!
Tool (Affiliate) of the Week
I have created SaaSwrites with Feather. It’s a Notion-based blog publishing tool. I find it so easy to publish and edit my blogs on the go. Give Feather a try if you’re tired of your current blogging platform or if you’re investing in a new blog for your SaaS.
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
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Ricky from SaaSwrites

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