#24 - Write your SaaS Growth 📈

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Write your SaaS Growth by SaaSwrites 📈
#24 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #24 • View online
Hola SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
If you’d like to unsubscribe, click here. If you’d like to buy me a warm cup of coffee, click here
Welcome to the 24th edition of Write Your SaaS Growth.
In this edition, we discuss:
  • Ads: Experiment to find your best-performers
  • Lead Gen: Test at least 4 different cold email angles
  • Content Marketing: Build shareable resources for your SaaS
  • Community: Every community is unique, create one
  • Copywriting: Your sales page positions your SaaS
  • Email Marketing: Get started with Black Friday campaigns
  • Growth Marketing: Build the foundations right before you scale
  • Sales: Apply the CLOSER framework
  • SEO: Build authority with your SaaS backlinks
  • Social Media Marketing: Creating YouTube How To videos for your SaaS
Let’s GO!

Growth Tip of the Week!
Tools and frameworks will come and go. What matters is the basics. The foundations. The principles. They apply on top of any tool.
As Liam says, “Ad platforms, tools, and trends are all variables that will change. Marketers who understand human psychology & the fundamentals will win regardless.”
Ads
You win with ads when you find your best-winning or your best-performing ads. And then scale that! Initially, experimentation works. Once you find success, go all in on that and scale.
Jackson says Invest in your winners. Location performing well? Create a campaign that targets only that place. Product selling well? Create a campaign that sells only that product. Same with angles, ad types, etc.
Test to find small winners, then make them big winners.
Lead Gen
It’s all about the angle in a cold email. An angle is a different frame or context applied to the same solution.
Shikhar says to test at least 4 different cold email angles like:
1.) Mentioning a competitor.
2.) Sharing a valuable resource.
3.) Showing case study.
4.) Mentioning the pain point.
Content Marketing
What makes a good piece of content great?
Ross says “create pieces of content that your audience would find so valuable that they’d bookmark the content. The best way to discover examples of this content is to browse forums and see what posts have the most upvotes or replies. This is marketing gold.”
See how your SaaS can deliver value with content in your industry. See if your audience uses and shares it. That’s good and relevant content for your SaaS.
Community
A community is a unique ecosystem driven by unique values and a mission. Your community will thrive only when it’s unique.
Carmen says to stop looking at other successful communities and copying exactly what they do. Successful communities are successful because they are unique and true to themselves.
They didn’t copy other communities.
Copywriting
Copywriting helps you to position your SaaS. Great copy would mean great positioning and that’s way beyond your competitor’s sales page.
If you’re looking to relook at your sales page copy, George has a structure for you:
  • Hook - reel them in
  • Lead - create desire
  • Body copy - handle objections
  • Offer - what you sell
  • Bonuses - sweeten the deal
  • Guarantee - risk reversal
Play with the order.
Email Marketing
Black Friday is coming. There’s an increased desire from shoppers to purchase from small/indie businesses. Get started on your Black Friday email campaigns already.
Philip shares a few tips to get you going:
  • Start preparing ASAP
  • Make custom photos/videos
  • Edit your website copy
  • Tease your email list
  • Hit your list HARD and with FOMO
Growth Marketing
Growth works only when you have a solid foundation in place. A foundation that requires you to scale. Performance marketing comes into the picture when you have identified what’s working.
Don’t get sad with no growth when the foundations are not right.
Aaron says “the greatest gift you’ll ever give your marketing is to say Stop! Let’s get the foundations right first, especially all the parts no one will ever see: positioning, guidelines, and infrastructure.”
Go slow to go fast.
Sales
Going into your next sales call to close your SaaS? Alex Hormozi is a legend with sales (check out his YT). Barsee sums up his simple closer framework to help you with closing any sales call:
  • C - Clarify why the prospect is there.
  • L - Label the prospect’s problem.
  • O - Overview of prospect’s pain.
  • S - Sell vacation to your prospect.
  • E - Explain away the prospect’s concerns.
  • R - Reinforce the prospect’s decision.
SEO
What are some great ways for your SaaS to acquire quality links? Do some partnerships maybe. Write helpful content for your SaaS review sites. Post your SaaS in helpful directories.
Jay adds “you’ve created content that people are searching for, answered their questions and Google can understand. But those qualities alone are not enough. You have to establish AUTHORITY. That can be accomplished by earning LINKS. From authoritative & relevant sites.”
Social Media Marketing
Video is going to be HUGE this decade. Getting your SaaS into YouTube is a BIG competitive advantage you can leverage. The best YT videos you can post is the simple ‘How-To’.
Adam says YouTube is used for two functions:
  1. To learn
  2. To be entertained
How-To videos leverage the former. This is why how-to videos perform so well. Here are some examples:
  • How To Use The 2023 Recession To Get Rich
  • How To Manage Your Time As A Working Mom
  • How To Trick Your Brain Into Liking Hard Things
  • How To TRIPLE Your Traffic - The {SaaSTool} Formula
30 Min Marketing Consulting Session
I’m experimenting with a new way to help SaaS founders. Get my brains on how you can market your SaaS with a 30 min session (no charges). Reply to this email to setup a time. I’ll help you with my perspective on how you can market and grow your SaaS.
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
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Ricky from SaaSwrites

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