The world is on social media, blogs, videos, and other forms of digital media. Your SaaS product can see HUGE growth with an effective content strategy.
says SaaS companies that use content marketing see 30% higher growth rates and 5-10% better retention rates.
4 steps to create an effective content marketing strategy for the next 3-6 months:
Understand your SaaS customers: Carry out market research to determine the audience’s behavior, problems wants, needs trends
Focus On Building The Three-Stage Funnel:
Top Funnel: Identifying platforms to promote brand awareness.
Middle Funnel: Encouraging your potential leads to get in touch with you through a free eBook, newsletter, etc.
Bottom Funnel: Nudge the prospects to request sign-up
Create valuable content: Analyse the top-performing niche content based on metrics like shares and traffic to create informative and engaging content.
Distribute your content: Experiment and determine which platform is best suited for the type of content you’re creating.
Do you know what your SaaS is missing if you fail to invest in content marketing - Building your Audience and Signups.