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#6 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#6 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #6 • View online
Heya marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
Welcome to the 6th edition of Write Your SaaS Growth.
TL;DR In this edition, we discuss:
  • Ads: TikTok Ads are on the rage
  • Cold Email: Cold emails work for a reason
  • Content Marketing: Why content marketing becomes tougher for beginners
  • Community: This decade is all about the SaaS community
  • Copywriting: Editing > Writing
  • Email Marketing: What are you waiting for?
  • Growth Marketing: What is it ‘About’?
  • Sales: How to steal competitor customers?
  • SEO: Your customers after 12 months
  • Social Media Marketing: The TikTok nudge
Let’s GO!

Growth Tip of the Week!
Building SaaS and struggling with SEO?

Just understand that SEO is not the only way.

There are other ways too like Ads, participating in communties, Cold emails, Cold DMs etc but all of these take efforts too.
TikTok ads seem to be in a rage! The best audiences on TikTok are broad interest audiences and lookalikes. No media buying hacks are necessary. You need a simplified account structure and most importantly - a really great product backed with some really good ads.
Alex Garcia 🔍
I said this once and will say it again:

TikTok ads were Facebook ads 10-12 years ago.

And TikTok's organic reach is Instagram 10-12 years ago times two.

But the clock is ticking.
Cold Email
Cold emails work. However, there are certain aspects to cold email that needs experimentation + hyper-understanding of your customer + super personalized messaging.
Akarshit Mahajan
Before sharing my highest-performing cold email templates and campaigns

It is important to note that cold emails work when you have:

- a great offer
- social proof
- a good testimonial
- a specificity angle

Now let’s move on to the templates:
Content Marketing
Content marketing as a SaaS founder is tough. There might be weeks/months before you see any results. As a beginner, it can feel that you are making lots of mistakes when you see minimum growth. But every good thing takes time. That’s the difficult part!
Erica Schneider
Advice to year 1 content marketers:

✨Learn as you go
✨Feedback is Queen
✨Prioritize intent
✨"Perfect" doesn't exist
✨Align strategy with editorial
✨Promote endlessly
✨Quality > quantity
✨Stay humble
✨Keep up with trends
✨Challenge yourself
✨Learn to edit like a pro
Community is the next wave in the SaaS industry. The 2020-2030s will belong to the entrepreneurs who can help build authentic communities. Having an engaged SaaS community can reduce churn, impact upsells and continue subscriber growth.
Brian Oblinger
Integrating community directly into SaaS products remains one of the biggest opportunities that many companies are missing. Here’s how we integrated community search and a few other neat features into a product back in 2017:
Copywriting is more about editing and customer research than writing and creative thinking. Your copy hammer hits the customer nail when you tweak those slight final edits that produce maximum results.
Gianni Cara 🚢
And to conclude, ask these 4 editing questions:

Does the lead give a strong reason for the prospect to keep reading?

Does the momentum created by the lead continue throughout the whole copy?

Does the writer come across as likable?

Does it sound like a conversation?
Email Marketing
If you have around 10 customers, you can begin your email marketing. You do not have to wait for 1000 subscribers. You’ve got a list? Start sending them emails now! Your customers to your indie-made tools love hearing about your effort and growth on your own product.
Simon Høiberg
I see many excellent small indie tools that never send a single email to their users.

It's a huge opportunity missed...

Email marketing is deeply underrated.

Especially for small bootstrapped SaaS, that don't have the budget to generate hundreds of thousands of website views.
Growth Marketing
Do you have a good About page? As per the latest SEO updates, Google is giving a lot more importance to what your About page says. It’s a great way to acquire customers and reduce churn too. The higher your personalization on the About page, the deeper your customers connect with you.
Phil (French SaaS-preneur)
I created an about page with 2-3 pictures of me and my family + a little story

=> Customers LOVE IT !

They now talk to me as if we were friends for years 😄

Also, this made support easier : they know I try my best. Never got even one angry customer email so far !
It’s very easy for a SaaS product to have competition. It’s super easy for you to find their ANGRY customers! A lot of folks suggest Capterra and other review sites, but a simple question to your prospect asking how they do what they do now, and what problem they face can help you uncover so much. If they use a competing product and they talk about problems, you have winner who’s ready to pay.
Trenton Erker
A hidden gold mine for #saassales is finding unhappy competitor customers and former customers.


1. They’re buyers
2. They’re waiting for a reason to switch

They’re red hot 🥵 leads
Working on SEO now does not mean you will get customers today. You work on SEO now so you can organically find customers after 12 months. If you are an indie SaaS maker, focus on having another source (like Google Ads, cold emails, etc) to find leads that complement your SEO strategy.
Matt @ FP Growth
No SaaS SEO strategy will deliver instant returns.

What it will do, though, is set you up for the long-term. You’ll build ever more targeted organic traffic.

It’s from that kind of traffic that you can then generate more leads and conversions.
Social Media Marketing
It’s wise as a SaaS indie-maker to focus on one social media channel. There will be no surprises if you leverage TikTok as your organic social media channel (great if you can do paid ads). TikTok is gaining momentum that is so fast and early in the curve that it might beat the OGs in the near future. Get rolling with the TikTok train while it is still gathering pace.
Les Yetton
TikTok is on track to reel in $12B in advertising revenue this year. TikTok was started in 2016. Decent progress. But, but, most B2B SaaS companies still focus on LinkedIn.
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
Ricky 📈
How I'm working on seo:

write -> build -> optimize -> enhance

1. Write great content
2. Build a great UX
3. Optimize each blog post
4. Enhance the blog post with rich media
Which story did you love the most and how are you growing your SaaS product? Would love to hear back from you!
See you next Saturday.
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Ricky from SaaSwrites

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