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#7 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#7 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #7 • View online
Hola SaaS founders and marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
Welcome to the 7th edition of Write Your SaaS Growth.
Sorry for the delay this week, Revue (our newsletter service provider was down), and I’m happy it’s back up! :)
TL;DR In this edition, we discuss:
  • Ads: Ads work when you have a clear segment
  • Cold Email: Work on your offer before sending cold emails
  • Content Marketing: How to rank for BOFU keywords
  • Community: Integrate a community on top of your SaaS
  • Copywriting: Slight tweaks to CTAs drive conversions
  • Email Marketing: Nurture your visitors with emails
  • Growth Marketing: Increase your customer base with the acquisition
  • Sales: Building relationships will help you with sales
  • SEO: Create below the BOFU content when starting out
  • Social Media Marketing: Care more about revenue than reach
Let’s GO!

Growth Tip of the Week!
Mat De Sousa
Keys to a $10K MRR SaaS:

1) 1 Channel to start getting users 1 by 1 (Fb groups, cold email)

2) 1 Channel that scales (Youtube, Blog, Twitter).

3) 1 Internal Channel (Recommendation, Referral, Word of mouth)
Ads
Ads are a great way to validate, find your target market, or scale your SaaS. If you are a SaaS founder, what is keeping you from running ads for your SaaS? To begin with Google Ads, have a clear picture of your main customer segment and what they search on Google.
Liz Hermann
I ran Google search ads for my startup in June and here’s the result:

€494.95 total ad spend
29,981 impressions
4,902 clicks

CAC €6.11
LTV €39.44

📈Stagetimer has been growing 19-40% MoM since running ads.
Cold Email
A major part of your cold email campaign is your offer. While personalized lines work and may help your receiver feel good about themselves for a second, it’s always the offer that initiates the reply. Double-down on your offer.
Abdul Muhaymin Arif
Compliment/ Start your cold email, with a very short compliment to get attention.

Case Study/ Propose your offer - the impact you created in the past.

Cold Action - Get them to act by offering great value - for example, a trial for a single-seat for your SAAS product
Content Marketing
A healthy way to rank for MOFU (Middle of the funnel) keywords (example: best {category} tool) is by creating cluster pages with TOFU and BOFU. Then create a pillar page with your MOFU page. Link all the intros of TOFU and BOFU cluster pages to your MOFU pillar page and let the linking juice fuel up the ranking of your MOFU page.
Ugi Djuric 🌿
6. Go back to your cluster articles, and from the first paragraph (if possible), link back to your PIllar page.

As an anchor word, use the focused keyword of your pillar page and its' variations.

Now we have something like this: https://t.co/EZQr36yPSr
Community
If you have a set of users that are your SaaS customers - there is a high likelihood that they are on the same journey and state in the business. Integrating a community on top of your SaaS will bring them a lot more value than just the SaaS subscription.
Mat De Sousa
You don't need a community to create a successful SaaS.

But a SaaS built on top of a community is more likely to succeed.
Copywriting
All that matters for your SaaS is conversions from visitors. Often it’s slight tweaks that help your visitors become customers and then raving fans! Great copywriting starts with persuading the reader. And ends with the reader taking action. Relook your CTA and make some tweaks to improve your conversions today!
Andrew | Copy & Conversions
Quick Copywriting Tip

To strengthen your CTA and help knock prospects off the fence...

Add a proof element directly under it.

You can:

• Highlight the number of customers
• Show known brands you've worked with
• Feature a testimonial about how buying was the right decision
Email Marketing
If you’re not collecting $ on conversions, collect emails. Build a list along with building an MRR. IF your prospect has come to your website, they share an interest in what you have to offer. They might not purchase today, but they can purchase tomorrow. All you have to do is nurture them with your emails.
Mark Thompson | Affiliate Infotainer
5 Email Marketing Tips:

1. Create A Clear Call to Action
2. Encourage Your Readers to Reply
3. Write Your Call To Action First
4. Include White Space
5. Set Up A Welcome Sequence, A Sales Sequence and An Onboarding Sequence
Growth Marketing
The three biggest acquisition channels for SaaS are Direct Sales, Referrals, and Piggy-backing. Direct sales are a must for early-stage SaaS products. Add a referral next to that (incentivizing existing supply to refer new supply) with launching in an existing marketplace (piggy-backing).
Tweeting Monk
SaaS growth is on the rise! Here are some innovative ways to increase your growth rate:

1. Increase your customer base: There's no better way to increase growth than by acquiring new customers. Use effective marketing and sales strategies to reach new markets and segments.
Sales
Sales can be overwhelming but it’s all about relationships. B2B enterprise sales also work with relationships and building them. If you are looking to build a solid pipeline of customers for your SaaS, focus on building relationships. The sales will follow.
Joseph Abraham
3. Enterprise Sales = Building Relationships

- While referrals is a great way to go about it, relationship building with enterprise POCs is a little different.

- It’s not about your pitch, it’s about asking the POC about the issues they face. It’s about giving them an ear.

4/5
SEO
If you are looking to get started with your SaaS SEO journey, start with writing user guides for all your smallest SaaS features. Then optimize them for SEO by adding a benefit to the title. You’ll create SEO relevance + great customer support. Now add rich media to these user guides (YouTube video, maybe a podcast, etc) and do links. This will send further strong signals to Google.
Matt @ FP Growth
Reasons why you must use a long tail Keyword in #SaaS #SEO?
1. Clear understanding of the user’s intent.
2. Convert better.
3. 70% of #search volume is long-tail keywords.
4. #Google' algorithm is adapting to #LongTail #Keyword searches as people are becoming more specific.
Social Media Marketing
With social media strategy, measure results with revenue and not reach. You can reach millions of people with your social media content but it doesn’t add value if it’s not adding direct revenue to your SaaS. Having a mix of content strategy and copywriting will help ensure you get the reach and make the most out of the conversions.
Marc Thomas
Revenue is better than reach

We started our podcast SaaS Marketing Bites in March 2021, we're 63 episodes in now

It's only had 9K total listens

The growth has been constant and delivered business results from month 1 generating $100Ks https://t.co/KIlCyE22E2
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
Which story did you love the most and how are you growing your SaaS product? Would love to hear back from you!
See you next Saturday.
Ricky,
Did you enjoy this issue?
Ricky from SaaSwrites

Every Saturday, grow your SaaS with curated growth tactics in easy learning nuggets.

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