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#8 - Write your SaaS Growth ๐Ÿ“ˆ

Write your SaaS Growth by SaaSwrites ๐Ÿ“ˆ
#8 - Write your SaaS Growth ๐Ÿ“ˆ
By Ricky from SaaSwrites • Issue #8 • View online
Namaste SaaS founders and marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletterย โ€˜Write your SaaS Growthโ€™ย by SaaSwrites - a Growth Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
Welcome to the 8th edition of Write Your SaaS Growth.
TL;DR In this edition, we discuss:
  • Ads: Ads are to be different per the buyer stage
  • Cold Email: Cold emails require a lot of experimentation
  • Content Marketing: Content marketing helps your SaaS build relationships
  • Community: Community is just like any other product.ย 
  • Copywriting: Great copywriting is 90% market research.
  • Email Marketing: Your customers would love to hear from you
  • Growth Marketing: measure your SaaS activation through CTR
  • Sales: Get people to do a small task
  • SEO: Every new article published will add gasoline to the fire
  • Social Media Marketing: Build your following based on where your audience exists
Letโ€™s GO!

Growth Tip of the Week!
Marc Thomas
Most SaaS companies have terrible positioning for 1 or more of the following reasons:

- They're not clear about who they help
- They're not clear about how they're helping
- They're not explaining why they're different from other ways of solving their ideal customer's problems
Ads
Ads solve multiple purposes. Your ad campaign needs to talk to users at their buying stage and journey. An ad campaign for the cold top of the funnel might look different for someone down at the funnel. Ads with a pain point might be good for someone down the funnel. Social proof ads are great for retargeting ads for someone middle of the funnel. Product demo ads will be good for down the funnel.
Aaron Zakowski
Todayโ€™s B2B SaaS ad example from @Frontify

This kind of social proof ad might not be best for cold traffic at the top of the funnel because it doesnโ€™t really explain what the product does, but itโ€™s great for retargeting!

#facebookads #b2bsaas #adexamples https://t.co/d6OlW7OziS
Cold Email
Cold emails require a lot of exprimentation. Cold emails are not magic. Every industry, sector, and target audience group is different. You still need to send a lot of cold emails and validate with data to understand what works.
Leevi ๐Ÿฆ…
Cold email tip:

Instead of spending time thinking about the best angle

Send 3000 cold emails

You'll have wayy more knowledge after

Optimizing without data = Guessing
Content Marketing
Content marketing helps your SaaS build relationships. In the digital world, you cannot do marketing with content. It applies to your ads, email marketing, social media pipeline, community, SEO, generating leads, and building your SaaS authority. If you master content marketing, you will master every other marketing channel.
Albus
The best thing about SaaS content marketing is that it's a great way to connect with potential customers and build relationships.
Community
Community is just like any other product. You get to a process that helps you build a SaaS around the community. While there is nothing better than having a SaaS with the community, it always helps when you build the community first. When you build the trust in a community, your sales cycle with SaaS will be much easy.
Juan Carlos Olamendy ๐Ÿ› ๏ธ
Want to know how to build a product around a community.

Follow this steps:
- Targeting a specific niche
- Focus on providing content to the community
- Talk about problems
- Build trust around that niche
- Then, build a SaaS around that niche/problem

#buildinpublic
Copywriting
Great copywriting is 90% market research. Doing correct market research puts you ahead of 95% Marketers. SaaS problem statements, copy flow, and conversions are most likely to happen when you know your customers in and out!
๐—˜๐—ฎ๐—ฟ๐—ฐ๐˜‚๐˜€ ๐—œ ๐—™๐˜‚๐—ป๐—ป๐—ฒ๐—น ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ
2. To know your customers

Go to where your ideal customers are and listen to them, e.g FB groups, twitter etc.

Know what they want and where they are. E.g Reddit, quora etc.

Write down

- What problems they are facing
- What they want to achieve
Email Marketing
Your customers would love to hear more from you, on a set frequency. Thatโ€™s why a weekly newsletter works perfectly well for your SaaS. Just letting your customers know what you are up to on a regular basis will help you reduce churn and increase trust in your customers.
Uche ๐Ÿ’ญ
Email Marketing Tip :

Send regular emails to your audience...
They love hearing from you..

If they don't like to hear from you that means you need to work on your content
Growth Marketing
You can simply measure your SaaS activation through Click Through Rate (CTR). Your CTR can come directly from any view (ads, content, cold email etc.). Any impression your SaaS performs in front of your customer and how the customer reacts is measured through the CTR.
Gaurav
4/ Activation Rate

It measures the total no. of new users who took pre-decided action within a specified period of time

The action taken is known to deliver the initial customer value

How to measure:

Activation rate = (Users who performed a key action/total no. of users)*100
Sales
Get people to do a small task and theyโ€™ll be more open to doing what you ask next. Like asking for their email before the credit card details. Your SaaS is a series of micro steps. Every step will take you closer to your prospect adopting your SaaS.
Gianni Cara ๐Ÿšข
@dickiebush @Nicolascole77 @OneJKMolina 7/ Micro-Commitment Effect

Get people to do a small task and theyโ€™ll be more open to doing what you ask next.

Like asking for their email before the credit card details.

@WrongsToWrite ask people who want to work with him to first fill out a form: https://t.co/cdm9Nmeyu5
SEO
Every new article published will add gasoline to the fire. After a while, even if your posting schedule is irregular, your SEO will gather enough momentum over time to build a huge volume of search impressions and views. Keep publishing today.
Ryan Kane
Yes, #SEO takes time.

But you might be surprised how fast things can happen when you frontload everything.

Of course, a regular publishing cadence is important, but a "content blitz" can really pour gas on the fire. ๐Ÿ”ฅ

Watch the results disconnect from the publishing effort.. https://t.co/ZeTFdbBvVR
Social Media Marketing
Build your social media following based on where your audience exists. LinkedIn is a powerful tool for B2B prospects. Twitter is great for creators, SaaS owners, and agency owners. B2C can do well on visual channels like Instagram, TikTok. Pair YouTube messaging with SEO and content. Build a strategy around your social media marketing.
PC
The 2nd rule of SaaS:

Stop trying to be everything to all people. Anti-personas are as important as personas.
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
Ricky ๐Ÿ“ˆ
Experimenting with a SHOP of digital products for SaaSwrites ๐Ÿ“ˆ https://t.co/m0xstjzR78
Which story did you love the most and how are you growing your SaaS product? Would love to hear back from you!
See you next Saturday.
Ricky,
Did you enjoy this issue?
Ricky from SaaSwrites

Every Saturday, grow your SaaS with curated growth tactics in easy learning nuggets.

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