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#9 - Write your SaaS Growth 📈

Write your SaaS Growth by SaaSwrites 📈
#9 - Write your SaaS Growth 📈
By Ricky from SaaSwrites • Issue #9 • View online
Bonjour SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
Welcome to the 9th edition of Write Your SaaS Growth.
TL;DR In this edition, we discuss:
  • Ads: Ads are to be different per the buyer stage
  • Cold Email: Cold emails are without context
  • Content Marketing: Content marketing needs ‘ideas’
  • Community: Community is not a must but a plus. 
  • Copywriting: Make your prospects agree.
  • Email Marketing: Nurture your leads for insane ROI
  • Growth Marketing: your retention will help you with profits
  • Sales: Give the right info to your prospects
  • SEO: SEO is not boring, only the process is
  • Social Media Marketing: Build your audience based on your core values
Let’s GO!

Growth Tip of the Week!
Daniel Grinshpun
There's nothing better getting new clients organically in a fast & predictable manner, without having to rely on ads, referrals or VC money.

And knowing that customers get value from your SaaS & share their success stories with their network.
Ads
Here are advertising estimates to place your SaaS ads in. We see Google Search, Google Network, and Google Ad Properties with high revenue and YoY Growth . LinkedIn falls from 34% to 25% in a quarter. Snapchat seems to be losing it out to a new entrant TikTok.
Cold Email
There is a big difference between sending an email and sending a cold email. While you send an email, there is always a context. With a cold email, there is no context. It just has to hit the prospect at the right time.
andre ⚡️
Very important to understand the psychology behind a cold email

Since you’re reaching out to a complete stranger, they won’t care about who you are or what you’ve accomplished

They only want to know how you can help them make money, and proof of how you’ve already done it
Content Marketing
Love how Ryan stresses the importance of an idea while generating content. With schooling and conditioning, a majority of the focus is on grammar and spelling, and the right words. But they don’t matter. As long as you have a creative idea that you would like to expand and break down for your targetted audience, the ‘rules’ don’t matter. Great content comes with great ideas that need to be talked about.
Ryan Law
and yet most content marketing operations have this topsy-turvy worldview where we virtually ignore *ideation*

we have over-indexed on the simple, discrete processes in content marketing at the expense of the messy, hard ones

and most content sucks as a result
Community
Onur had a great question - is community a must for a SaaS? I loved reading the replies and have concluded that community is not a must but a plus. My 2 cents are that the users using your SaaS product are at a similar stage in life, so why not give them an opportunity to connect with each other? That’s a value-add for your SaaS. Only if you have the capability/ability to nurture it.
Emily Leahy
@onurgenes I say 100% yes build a community for SaaS. I am learning quickly it creates a sticky user base, unlocks ability to scale and more.

However you need to understand true definition of community, set clear goals and have a strategy.
Copywriting
Your objective of selling a SaaS is to help your prospect agree that your solution is right for them! Using micro-agreements in your copy can help your prospect relate in a nice subconscious way! USe it often and use it well, your customers will agree to buy from you!
Andrew | Copy & Conversions
Quick Copywriting Tip

Use micro commitments in your copy...

Words or short phrases designed to get a “yes” from your prospects.

Examples:

• Right?
• Got it?
• Agree?
• Correct?
• Understand?
• Makes sense?

The more yeses you get the better.
Email Marketing
Email is a very powerful tool. It doesn’t work initially (when you have no users). By the time its time comes, SaaS founders forget about it and put it in the back burner. Collecting emails and nurturing your leads can drive an insane amount of customers. You’re missing out if you are not building a list or not sending any emails to them.
Phillip Rivers 🎱
Email marketing is the ultimate wingman.

It doesn't do much on it's own, but when you combine it with...

- Paid social media
- Organic social media
- Paid search
- SEO

It turns barely-profitable stores into million-dollar earners.

Traffic + Email = $$$$$$
Growth Marketing
You can have a great MRR but your profits come when you spend less. Retention helps you to slowly create that sustainable profits. Focus on retention to keep your SaaS on a high growth curve at all times! Customer Support is the most under-appreciated role in SaaS.
Kamsi
The thing about retention is that it can override everything else for your saas.

You could spend less money on ads, spend less money on sales teams, spend less time on content and still make more if your retention improves.
Sales
A big advantage of being a SaaS founder is the opportunity to create trust in your customers. B2B SaaS purchases regret their initial purchases. Help your prospects with the right information and you will close that sale with trust and integrity.
MARTECH PULSE
Around 53% of b2b buyers received different information from the website & sales reps. It's time for these functions to get it to together - here are more reasons why Gartner suggests #marketing + sales alignment is vital https://t.co/KR92rOVQ3a

#Martechpulse #martech #business https://t.co/lT8R5u5wLu
SEO
SEO is not going to give you a return today. It’s a true investment. If you hear things like SEO doesn’t work, it’s probable you are hearing from founders looking to make a quick exit in the next 6 months with a few “growth hacks”. SEO is not boring, only the process is boring. When you dance with the results, I’m sure you’ll not be bored at all! :)
Ross Simmonds
Most SaaS marketing teams don’t have their organic growth house in order for 3 reasons:

1) They didn’t believe in search and the site is not optimized in the slightest

2) They think SEO is boring vs “growth hacking”

3) Overwhelmed all the noise & snake oil sold over the years
Social Media Marketing
Had recently been going through Arvid Kahl’s Find your Following Twitter course. And loved the way he talks about creating core values for your audience. I find that for SaaSwrites, having fellow SaaS founders looking for freedom, independence, and fun is what makes me tick the most! So I’ve upgraded my Twitter bio! What are your core values and how would you like to resonate with your audience?
Ricky 📈
Going through (while taking notes) @arvidkahl 's 'Find your Following' Twitter Course.

Loved the activity to identify my core values:

1. Fun
2. Freedom
3. Independence

I'd like to resonate these with my fellow SaaS founders for SaaSwrites too.

Updated my bio! 🥳
Thoughts?
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
Which story did you love the most and how are you growing your SaaS product? Would love to hear back from you!
See you next Saturday.
Ricky,
Did you enjoy this issue?
Ricky from SaaSwrites

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