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SaaSwrites - Write your SaaS Growth ๐Ÿ“ˆ - Issue #3

Write your SaaS Growth by SaaSwrites ๐Ÿ“ˆ
SaaSwrites - Write your SaaS Growth ๐Ÿ“ˆ - Issue #3
By Ricky from SaaSwrites • Issue #3 • View online
Hello marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletterย โ€˜Write your SaaS Growthโ€™ย by SaaSwrites - a Growth Marketing Hub. We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
Welcome to the third edition of Write Your SaaS Growth. In this edition, we discuss:
  • Ads
  • Cold Email
  • Content Marketing
  • Community
  • Copywriting
  • Email Marketing
  • Growth Marketing
  • Sales
  • SEO
  • Social Media Marketing
Letโ€™s get started:

Akshat Kharbanda
For SaaS, Email is a awareness channel, Landing page is a conversion channel and retargeting ads are a activation/retention channel.
Ads
Are you experimenting with growing your SaaS through ads? There is a lot of debate on when and how you should run your ads. I personally feel it should either be at an idea validation stage or at the scale stage. Not at the stage when you are looking to grow.
Demand Curve
In order to get paid acquisition to work for your startup, consider these 3 factors:

1. Cost: Is your margin high enough to sustain the channel's cost?
2. Audience Fit: Does it offer the right targeting to reach your audience?
3. Volume: Can you consistently reach that audience?
Cold Email
Sending a cold outreach to your prospect? Itโ€™s easy to write a lot! Explain everything that your prospects need to know. It makes sense right? But no, the problem is that your prospects are busy. Help them make a yes/no decision and your outreach will succeed.
Madhur Jodhwani
6. The content

The content of the mail is very important.

โš ๏ธ ๐—ง๐—ต๐—ฒ ๐˜€๐—บ๐—ฎ๐—น๐—น๐—ฒ๐—ฟ ๐—ถ๐˜ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ต๐—ฎ๐˜ƒ๐—ฒ.

Ideally, a 3 line email is best which contains an introduction, your service, a case study and the last one being the COA.
Content Marketing
Content marketing is HOT right now! Everyone seems to be looking to create, build, and distribute content. But you need to understand that content is a long game. It takes time. Patience. and sweat! But you can get there faster, you just need to quickly adopt the best practices and avoid making mistakes.
Foundation ๐ŸŽง
The 7 deadly sins of content marketing:

โ€ข Ignoring SEO
โ€ข Neglecting distribution
โ€ข Inconsistent brand voice
โ€ข Publishing without clear goals
โ€ข Relying on assumptions, not data
โ€ข Cross-posting across all social media
โ€ข Spamming audiences with salesy content
Community
If you are building a product, you can easily build a community around it. Itโ€™s usually the same set of people that use your product. You give these people a chance to connect and help each other too. But do not get overwhelmed with managing a community (yet!).
Here are some other ways you might already be building a community:
Ben Tossell
Community-building can be done in different ways:

- Content creation
- Sharing your journey in forums
- Participating in Slacks/Discords

The common denominator; helpful contribution
Copywriting
Do not complicate your writing. Your landing page. Or your cold outreach.
Be direct.
If you are not, people who are interested will become confused.
and leave.
Beemer | Lead Gen + Web Design
Copywriting tip:

Stop trying to be clever. Be clear.

- Simple words
- Shorter sentences
- Remove commas and semicolons
- Use active voice

Easy to understand = Profitable
Email Marketing
Tons of factors to help your emails get ROI. One of the rarely discussed is the from field. Who should be sending out the emails? Your brand or your company? Personally, as a founder building, a personal brand is great! SO your email surely needs that personal touch. But people might not know you (yet!). So having this template works for me: {name} from {SaaS tool}. What about you?
Andrea Bosoni
Tomorrow Iโ€™m going to test the assumption that itโ€™s better to send emails from a personโ€™s name.

So many times I get messages from John Does and I have no idea which company theyโ€™re from ๐Ÿคจ

Curious to see if Iโ€™ll get more opens sending from Andrea Bosoni or Zero to Marketing.
Growth Marketing
Growth is often an overrated term. It signals that there are tons of different things that need to be constantly performed. But it gets easy and simple when you go back to the basics. And focus.
Know your audience -> Know where they are -> Know what you are good at -> Know how to deliver value to them
This thread will help you redefine your growth strategy!
Ben Grant
I've spent over 15,000 hours building digital businesses.

Don't throw away $300k on a marketing agency.

Instead, use these 10 tips to create an unstoppable growth strategy:
Sales
The best growth and marketing strategy is to sell. Selling today is mostly done behind the curtains (cold email outreach/content marketing/SEO), but closing B2B sales will need you to talk to your customers - face-to-face. As a founder, embrace selling. Embrace talking to your customers.
TK Kader
So many great SaaS products go to die because the Founders didnโ€™t prioritize building a great GTM. Embrace sales & marketing just much as you embrace shipping code. Make it your friend!
SEO
SEO is a big effort! You need to create quality content plus optimize your pages! While you do that, here is another thing you can add. Including quality custom images. It seems easy to just pick up an image from the internet, but adding a custom enhances the quality of a page. This extra step will help!
Keval Shah | Ecommerce SEO ๐Ÿ›’
Adding custom images โ€” like infographics โ€” is a great way to improve the quality of a page and help it rank better on Google.

At the end of the day, SEO is more-or-less a quality score.

The higher the quality of a page, the more likely it will rank well in Google.
Social Media Marketing
Twitter is amazing! I know founders that are growing MRR by sending #buildinpublic tweets! Just a reminder to restart your Twitter engagement if you are not already (and a small reminder for me too!). Plus the maker community on Twitter is awesome.
Giorgi M11i
Maker Twitter is an amazing place.

I just tweeted about earning first dollars with my SaaS and hundreds of people cheered on.

And I got ~100 new followers.. in a day! ๐Ÿคฏ

This is an insane number when you are still under 500 total followers.

Hello ๐Ÿ‘‹ and thank you everyone!
Behind the scenes
Thanks for reading! We have launched SaaSwrites around 2 weeks and itโ€™s a humble attempt to help SaaS founders and marketers grow their SaaS.
We curate and create a library of all marketing and growth channels to help you grow.
Thatโ€™s it for this week!
See you next Saturday.
Ricky,
Founder, SaaSwrites
Did you enjoy this issue?
Ricky from SaaSwrites

Every Saturday, grow your SaaS with curated growth tactics in easy learning nuggets.

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