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SaaSwrites - Write your SaaS Growth 📈 - Issue #5

Write your SaaS Growth by SaaSwrites 📈
SaaSwrites - Write your SaaS Growth 📈 - Issue #5
By Ricky from SaaSwrites • Issue #5 • View online
Hola marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
Are you looking for something more, or would like to discuss any growth strategy? Reply to this email and let’s talk! :)
Welcome to the 5th edition of Write Your SaaS Growth. In this edition, we discuss:
  • Ads
  • Cold Email
  • Content Marketing
  • Community
  • Copywriting
  • Email Marketing
  • Growth Marketing
  • Sales
  • SEO
  • Social Media Marketing
Let’s GO!

Growth Tip of the Week!
p a u l i n e •
How you think you'll grow your SaaS:

• Paid ads
• Agressive cold selling
• Mindless content distribution

How you'll actually grow your SaaS:

• Grow a supportive audience
• Experiment and iterate fast
• Deliver value for free
Ads
When you run ads for your SaaS, make sure you are empathetic with your customer. Target them when they would want to see the ad. Not when they would not want to. For example, building a procurement B2B SaaS? Target them when they are looking for procurement or talking to vendors. Add that context and it will do wonders!
Alexandra Cote - Looking for a part-time role
The only thing a SaaS ad on a random YouTube entertainment channel does is remind you to go back to work.

Pick your channels/topics better.
Cold Email
Cold emails are counter-intuitive. The more you are non-salesy, the higher your sales get. It’s an art to provide value in little words, yet help the prospect do business with you. Pulling a market based on your cold emails is an art that will grow your SaaS with haps of prospects.
andre ⚡️
If you want to give something away over cold email,

ASK if they’d like to see it first

Never send it upfront, comes off as pushy

If you get permission, then you send it over and get your foot in the door

Win win
Content Marketing
A content calendar is very tactical, it documents the specifics of how you will execute the content strategy you’ve developed. Content Plan includes details such as the key topic areas you will cover, what content you will create, when and how to share your content, and specific calls to action you will include. Building a content calendar will give you a good head start!
Salvor Pirenne
If you want to be successful with content marketing for your SaaS product, you need to create a content calendar. This will help you plan and publish your content in a way that is both effective and efficient.
Community
Having an engaged community for your SaaS can bring you so much ROI! However, it’s difficult as a solo-founder to build a community along with everything else! However, it is possible to bootstrap a community in a niche and create tons of value for your users. Something to think through this weekend?
Dave Gerhardt
The power of community in a niche.

@exitfiveco has ~4k paying members at $100/year.

It's like a mini SaaS company, except there are no employees, no code, and it was bootstrapped.
Copywriting
Are you building traffic on your SaaS landing page but lacking conversions? It’s mainly because your SaaS landing page lacks clarity on what users should know about your product. You also might need to look at why they want to know, and what they want to know. Continue to talk to your users and understand their goals, and tweak your copy accordingly!
Olanrewaju
What you think visitors should know and what they want to know are two wildly different things, and that’s why SaaS copywriting matters.

#StartUp
Email Marketing
With everything that your SaaS does, keep building your email list. That’s an audience you own and can solve a lot of your problems with respect to staying in intimate touch with your customers.
Email Marketing Geek 🤓
All you need to build an online business is:

1. Something to sell:
- Your own product
- An affiliate product
- Provide a service

2. People to sell to

Twitter is a great source for #2

But an email list is the Holy Grail 🏆

𝘽𝙪𝙞𝙡𝙙 𝙖𝙣 𝙚𝙢𝙖𝙞𝙡 𝙡𝙞𝙨𝙩
Growth Marketing
There are so many opportunities for your marketing and product to shake hands. Find unique creative ways to help your users with marketing while they use their product? Having user-generated content on one of your key aha moments is one good example.
Marc Thomas
@KateBour @ggiiaa @forgetthefunnel @GrainHQ @Gong_io @g2 @Capterra @casestudybuddy @hotjar @fullstory @acapland @sgoudie @Amplitude_HQ @heap @goprojul 3. Collaborate with product and growth

Marketing and product are usually closely intertwined in SaaS businesses

It makes sense that product and marketing both contribute insights from customers
Sales
Sales need to be ultra-specific too. Imagine your sales outreach with a SaaS tool that is for all agencies vs a SaaS tool that helps agencies doing $100k ARR to grow to $250k ARR. What will have a bigger impact?
Balaji Ingole 🚢 (balajii.eth)
The magic of being specific in sales:

"I sell to SAAS companies"

- Massive market
• 10 customers

"I sell to fintech SAAS founders having 5 to 25 employees based in Chicago"

- Niche market
• 10k+ customers

Get uncomfortably specific, then go one step further.
SEO
SEO can be overwhelming but you got to start! There is a ton of information and lots of value to provide, plus tons of resources to choose from. To start, just figure out a blog publishing schedule, and post your first blog post. Then learn from there.
Kjell Vandevyvere 🛸
Over the past years, I've bookmarked dozens of SEO threads, blog posts and courses.

Below are 11 sources to learn SEO and start ranking your website on Google without prior knowledge.

(The third tweet shows them all on one page)
Social Media Marketing
Looking to grow your Twitter account with your SaaS? This is something I am working on too. It’s a great way to build a personal brand and get those early customers in.
Boring SaaS Guy ⚔️
Twitter content routine to reach 1k+? (as solo founder)

1. Tweet 4-5 times a day

2. Comment 20 times a day

3. Write working tweets in different words

4. Give yourself feedback on failed tweets

5. Tell stories about results you got in real life

6. DONT BE BORING
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
My microphone is now working! Gearing up to bring audio and video content with some of the SaaS founders on growth channels.
Stay tuned! That’s it for this week!
See you next Saturday.
Ricky,
Founder,
Did you enjoy this issue?
Ricky from SaaSwrites

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