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Write your SaaS Growth - Issue #2

Write your SaaS Growth by SaaSwrites 📈
Write your SaaS Growth - Issue #2
By Ricky from SaaSwrites • Issue #2 • View online
Hey! My name is Ricky, and every weekend, I curate and create the weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites. We discuss multiple organic growth tactics and strategies to grow your SaaS.
Check the Growth Marketing Hub SaaSwrites.
Welcome to the second edition of Write Your SaaS Growth. In this edition, we discuss:
  • Content Marketing
  • Copywriting
  • SEO
Let’s get started:

Content Marketing
Here are three useful tips on Content Marketing.
Amanda shares multiple ways you can generate and distribute your SaaS-specific content.
Takeaway: Your content can be creatively published.
You can add a Help section and Tutorials on how to use your SaaS for every process, transaction, and feature.
Amanda Natividad
SEO is a long-term play.

But Content Marketing can still score short-term wins:

• Case studies (for Sales)
• Quizzes (Growth or Product)
• Tutorials of your product (CS)
• Trend pieces using your data (PR)
• Bundle blog posts into a gated PDF (Demand Gen)
Another reminder here that content marketing takes time.
Do not get discouraged if nothing happens to your initial published content. Just stay focused and keep publishing.
Growth Master
Content marketing takes time...

At first, no one listens to you, no one signs up to your page, no one cares.

But suddenly, you get 1000s of followers, 100s of sign-ups and everyone is watching.

Play the long-term game.
Last one: Do make sure your website is fully functional for content marketing to work.
Rosemary Egbo
Check your websites and pages regularly. I'm seeing too many websites without a functional services page.

You make your content marketing efforts fruitful when the website is fully functional.
Here are 50 tips or lessons learned on copywriting. It’s a short masterclass.
50 Pieces of Profitable Copywriting Advice:

1) Your prospect doesn't care about you, your company or your mission.

2) The most powerful word in all of advertising: "You"

3) The second most powerful word in all of advertising: "Free"
Your promise is everything in your copy. It’s not about your fancy words or indulging in your market’s imaginative senses.
It boils down to three things:
  1. Offer
  2. Promise
  3. Simple words
People don’t buy from you because of what you provide…

They buy because of what you promise.

❌ A new approach to copywriting
✅ You too can write copy that sells $1,000,000 in 7 days.

If you have no strong promise…
You’re wasting your time.
Write your SaaS copy with conviction if you know your SaaS can solve your user’s problem.
Jeremy Moser
Tip: Conviction statements

If you don't have conviction and confidence in your copywriting, users won't feel compelled to take action.

Turn soft phrases like "we help with" into strong promise statements:
113+ SaaS Copywriting Tips from Experts (2022)
Looking to index your new SaaS site? This tip to get faster indexing from Jake is GOLD.
This indexing tip will CHANGE YOUR LIFE* 🔥

Click a link in Google Docs to see if it's indexed or not.

Preview pops up → indexed
No preview → not indexed

*May have oversold this. I mean, it's not the most advanced SEO tip, but it's handy for double checking internal links.
A lot of SaaS founders are focusing on SEO but still continue to make these mistakes. Are you making any one of them?
Charles Floate 📈
I've audited & consulted w/ hundreds of affiliate/niche SEO sites.

Here are the most common issues:
- Content Creation Without Keyword/Competitor Research
- No Internal Linking/Topical Clustering
- Slow Sites/Pages
- Over Optimized Anchor Text
- High Link Velocity That Falls Off
Stop making SEO complicated. It’s about these three things:
Alek Asaduryan 🎯
Forget what the gurus are telling you, SEO ultimately comes down to:

• Great Content
• Great User experience
• Consistency

Master all three of these things, and you'll never have to worry about your rankings.
Behind the scenes
Thanks for reading! We have launched SaaSwrites this week and it’s a humble attempt to help SaaS founders and marketers grow their SaaS.
We curate and create a library of all marketing and growth channels to help you grow.
That’s it for this week!
See you next weekend.
Founder, SaaSwrites
Did you enjoy this issue?
Ricky from SaaSwrites

Every Saturday, grow your SaaS with curated growth tactics in easy learning nuggets.

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